$250
Cost per meeting
$1,000
Cost per new client
$3
Revenue per $1 spent
$12,000
Yearly spend
48
Meetings per year
$750
Break-even cost per meeting
Healthy. Each meeting costs $250, below the $750 it is worth to you on average.
Include everything in spend: tools, data, agencies and your own time. Break-even cost per meeting is your deal value times your close rate, the most you can pay for a meeting before losing money.